As Ukraine aligns with EU rules, competition enforcement is shifting to an effects-based, economics-first approach. In this context, antitrust consulting in Ukraine is not just compliance. It is how you protect deal value, keep pricing freedom, and avoid costly delays with the Antimonopoly Committee of Ukraine (AMCU).
Foreign and domestic companies now face EU-level scrutiny from the AMCU, which increasingly applies European Commission–style analysis. This means pricing, mergers, and market behavior must be justified through economic evidence, not formal compliance. To stay predictable and competitive, businesses need clear, data-based strategies aligned with both Ukrainian and EU competition standards.
UA Consulting combines competition economics with legal strategy. We help boards, CFOs, GCs and investors make choices that stand up to AMCU and to EU-style review. Our work reflects the practice of the European Commission’s DG Competition – Horizontal Cooperation Guidelines (OJ C 259/2023), the OECD Market Definition framework (2012) and UNCTAD guidance translated into practical, business-ready advice for the Ukrainian market. It is also informed by the Commission Notice on Market Definition (2024) and the AMCU Law on the Protection of Economic Competition (EN text).
What you gain
We turn competition rules into business outcomes:
- Faster, cleaner deals. We define relevant markets, quantify concentration (HHI/ΔHHI), evidence efficiencies and, only if needed, design narrow, value-preserving remedies. That approach tracks the EU Vertical Guidelines (2022/C 248/01) on distribution effects that can spill over into merger assessments.
- Pricing confidence for market leaders. We build fair-pricing files, test loyalty rebates, bundles and margin squeeze against EU-aligned standards, and align documentation with AMCU expectations.
- Scalable distribution. We structure selective/exclusive networks, recommended pricing and targets so growth doesn’t drift into RPM or unlawful coordination. See also the EC vertical enforcement framework we align with.
- State aid certainty. We prepare MEO-test evidence—returns, investment rationale, and risk sharing consistent with EU-aligned rules, grounded in the Commission Notice on the notion of State aid (2016/C 262/01).
- Litigation-ready economics. Counterfactuals, overcharge estimates and expert reports that survive cross-examination.
Where we help
Transactions and market entry
If you are acquiring or restructuring, we screen thresholds early, forecast competitive effects and map regulator risks. The goal: Phase I clearance and preserved synergies.
Pricing and dominance
If you hold a strong position, we set economic guardrails around prices, discounts and input costs to reduce complaint risk before it becomes a case.
Distribution and verticals
If you scale via partners, we put in place objective dealer criteria, selective conditions and incentive models that support growth and pass vertical review.
State aid
If public money is involved, we align files with the Market Economy Operator (MEO) test so the project clears review and remains financeable.
Disputes
If you litigate or face an investigation, we deliver court-ready expert evidence and damages models built on credible data.
Ukraine in one paragraph
Ukraine’s framework is EU-aligned. AMCU scrutiny is rising. Merger thresholds are lower than the EU average, so more mid-market deals need filing. State-aid control is active and MEO-driven. Procedure transparency is improving, but outcomes are most predictable when your case file is data-driven, coherent on market definition, and supported by defensible models exactly the approach reflected in the EU Market Definition Notice (2024) and OECD Market Definition analysis.
How we work (simple, fast, defensible)
Diagnose. We state the economic theory of your case market, substitutes, elasticities, entry constraints so decisions are grounded, not generic.
Model. We run SSNIP and cross-price tests, estimate elasticities, apply pressure tests (HHI/UPP) and audit data quality, using standards consistent with the EU Horizontal Cooperation Guidelines (2023).
Execute. We convert analysis into regulator-ready submissions, value-preserving remedy terms (only if needed), governance fixes for pricing/distribution, or litigation-grade expert evidence.
Why clients choose UA Consulting
- Economics + law, one team. You get clear choices, not dueling memos.
- Regulator fluency. We build files the way AMCU and EU-style authorities expect to see them.
- Speed with substance. Fixed-fee options and second opinions when time is tight; depth when stakes are high.
Get in touch
If you are planning a deal, revisiting pricing, scaling distribution, seeking state aid, or facing AMCU questions, let’s talk. We help you turn regulatory complexity into predictable decisions.
Beyond antitrust and competition law, UA Consulting supports companies navigating broader regulatory and strategic challenges. We provide risk, compliance and regulatory advisory to help clients strengthen governance and prevent exposure across multiple jurisdictions. Our ESG and sustainability strategy practice integrates environmental and social performance into business models, ensuring alignment with EU directives and investor expectations. For international expansion, our market entry strategy and operational support service delivers the on-the-ground insights and frameworks needed to enter new markets with confidence. Together, these capabilities form a cohesive advisory platform for sustainable growth and compliance excellence in Ukraine and across Europe.
📩 info@uaconsulting.eu
📞 +32 476 37 81 72
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